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What Kind of Plastic Surgery Does Your Region Prefer?

Posted: February 18, 2010

Do your clients fall into these plastic surgery preferences for your region? This information can help add to your arsenal to identify what your clients' body concerns are and how you can help them.

Thinking about a nose job? Chances are you’re from the Northeast, according to new data released from realself.com, a consumer review site for the cosmetic industry. Permanent makeup more your thing? Then you’re probably from the Southwest.

“We looked at our logs — we’re talking millions of searches — in order to map [regional] consumer interest,” says Tom Seery, president and founder of realself.com. “There were definitely some interesting findings.”

For instance, the Web site’s search data tracked 55% more searches for rhinoplasty by people in the Northeast than in other areas of the country. And Southerners (people who live in Florida, South Carolina, North Carolina, Mississippi and other nearby states) were 30% more likely to search for traditional face lifts and related procedures than in other areas.

Body slimming interest was higher in the South, as well, with 20% more searches for liposuction, tummy tucks and other fat-fighting procedures, whereas breast reduction surgery was tops in the Pacific Northwest, outpacing other regions by 67%.