Medical Esthetics Sponsored by
According to the American Society of Plastic Surgeons, minimally invasive procedures are only going up. From 2011–2012, botulinum toxin type A experienced a 8% increase at 6.1 million, and soft-tissue fillers enjoyed a 5% increase at 2 million. As baby boomers come of age, they are searching for a way to retain their youth. They want to look as young as they feel, leading them toward cosmetic surgery. With this demand for injectables and fillers, medical spas are booming. Marketdata estimates that revenues of the 2,100 United States medical spas reached $1.94 billion in 2012, and will hit $3.6 billion by 2016. Luckily, there are many areas in which an esthetician, dermatologist and plastic surgeon can work together.
Team up with a respected dermatologist and plastic surgeon to create a cross-referral program. Searching for physicians to work with should be comparable to a job-interview process. Make sure you are up-to-date on the latest industry trends and skin care advances. Brush up at a post-graduate academy to hone your technical and scientific skills. Teaming up with a physician will open doors to new clients, and increase revenue for you and your business, while helping their patients achieve better results.
A dermatologist or plastic surgeon will want to know the specific ways in which you can help grow their business. Provide before-and-after photos and data-filled information about how pre-op and post-op programs can decrease bruising and swelling, and speed up healing time. The medical establishment appreciates quantitative and scientific proof. Even if the physician does not want to hire you full-time or incorporate your services as part of a pre-op or post-op program, you may be able to establish a referral program between yourself and the practice.
Why is it important to team up with physicians? Skin care professionals provide something they cannot. Medical professionals can offer injectables to paralyze nerves or laser resurfacing to polish skin, but regarding true quality skin care, anti-aging benefits through facial massage, hydration and quality ingredients that lead to a healthy and luminous complexion—estheticians are still the masters.
Before starting any pre- or post-op care, be sure to work with the client’s physician to ensure that your treatments will be assisting with the success of the upcoming procedure. Following is a standard pre- and post-op care regimen.