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Cosmetic Procedures on the Rise Among Men

Posted: September 16, 2013

The United States economy is still slowly regaining its momentum, growing at a weak pace of only 1.8% in the first quarter of 20131; yet, one industry continues to boom despite the sluggish pace. Minimally invasive cosmetic procedures are on the rise, with 12 million performed in 2011. Surprisingly, men accounted for about a million of those procedures, up 56% from 20002. Skinspirations, a Tampa Bay nonsurgical cosmetic center, says that men are now seeking a variety of cosmetic procedures, but unless adequate research is done beforehand, they can be left with less than desirable results.

A growing number of men are exploring the possibility of cosmetic procedures than ever before, and many professionals say that the reasoning behind a man’s decision to undergo cosmetic procedures often vastly differs from that of a woman’s:

Owner of Skinspirations, Cynthia Elliott, MD, says that her patient demographic has gradually shifted over the years, and more men are opting for noninvasive options such as Botox injections and chemical peels.

“Interestingly, the driving force behind these procedures for men is less exterior than that of women—women want to be perceived as more beautiful, while men want to be seen as masculine and powerful,” said Elliott. What attracts men to noninvasive methods, per Elliott, are the perks when compared to surgical procedures:

For those men who are simply seeking cosmetic procedures for a quick rejuvenation, Elliott insists on considering the following.


  1. Look for a practitioner with experience in treating men. Inexperienced practitioners may be unfamiliar with the differences in treating men versus women. Men tend to avoid dramatic appearance changes, leaning more towards subtle results that appear natural.
  2. Know and understand the potential risks. With every procedure, there is a chance that something could go wrong. Find out the risks and complications that could arise, as well as their potential costs.
  3. Maintain realistic expectations. Noninvasive treatments are not miracle workers—Botox, for instance, can do wonders for muscle lines that aren’t deep, but it may take several treatments to soften creases that have been deeply etched in over years. Results for many procedures take several days to become apparent, and they typically don’t last forever.
For a more in-depth look at treatments performed in medical spas, purchase the Medical Spa online video lesson from Skin Inc. Video Education, which offers an overview of common medical spa treatments. This video is a valuable asset for an esthetician working with doctors in a medical spa setting!