Often, a client presents a variety of issues that makes it challenging to find that one perfect treatment to address all her concerns. By combining a variety of services and home-care products for a variety of concerns, clients are more likely to be satisfied with the overall results of their experience at your skin care facility. As always, take care when combining treatments to make sure that they will work in a positive—not negative—way to improve a client’s overall appearance. Following is information from a physician and esthetician on how to accomplish this, as well as advice from a marketing professional on how to make these services relevant to your clientele.
A Physician’s Perspective: Steven H. Dayan, MD, FACS
Cosmetic enhancement is more than just science; it is an art form. Minor differences on the face can be made that give off a different first impression. With this subliminal difference approach, there may be several areas with very little change as opposed to accentuating one area dramatically. Where subtle or subliminal changes can make a person look more attractive and youthful, too dramatic of a change in one area can send the opposite message. Subliminal difference is a technique using multiple treatments to enhance overall results without making a client look over-done. (See 5 Nonsurgical Procedures That Create a Subliminal Difference.)
For the past two decades, wrinkles and folds have been targeted with minimal regard to the context within which those characterizing features are viewed. By setting sights more globally on augmenting a face based on the evolutionary forces that have shaped, developed and composed beauty and attraction, skin care professionals are able to deliver a more natural appearance. The subliminal difference method works because it enhances in a very subtle, natural way to ensure that beauty is still the focus, and not the intervention or the procedure. In its purest form, beauty serves as a subconscious communicator of health and vitality. When facial enhancement is made obvious and overt, beauty is being brought to the conscious level, and its effects are diminished. Gone are the days of windblown face-lifts, duck lips and joker faces. Cosmetic enhancement should be natural and within the context of a person’s own face.