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Simply Male

By: Steven H. Dayan, MD, FACS; Tracy L. Drumm and Terri A. Wojak
Posted: August 1, 2011, from the August 2011 issue of Skin Inc. magazine.
Providing referral cards to female clients to bring to the men in their lives can result in an increased male clientele.

Providing referral cards to female clients to bring to the men in their lives can result in an increased male clientele.

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Terri A. Wojak is a licensed esthetician with more than 14 years of experience. She has knowledge in all aspects of the skin care industry, including education, sales, medical aesthetics, management and ownership, and she is the director, as well as an educator, at True University in Chicago.

Making stats available to male and female clients throughout your facility can emphasize the fact that skin care treatments for men are becoming the norm.