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Medical Spa Point of View: Educating Clients on Proper Skin Care

By Steven H. Dayan, MD, FACS, Tracy L. Drumm and Terri A. Wojak
Posted: March 28, 2011, from the April 2011 issue of Skin Inc. magazine.
By providing carefully worded brochures to all clients and retail consumers who come through your doors, you can continue the relationship after they leave your facility.

By providing carefully worded brochures to all clients and retail consumers who come through your doors, you can continue the relationship after they leave your facility.

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Steven H. Dayan, MD, FACS, is a recognized expert and leader in the field of facial plastic surgery, and is one of only 2,700 members of the American Academy of Facial Plastic and Reconstructive Surgery. He also has a passion for education, which led him to open True University Esthetics in Chicago, a medical esthetic training center that teaches estheticians how to appropriately work with physicians. Dayan is a 2010–2011 member of the Skin Inc. magazine editorial advisory board.

A passion for marketing and a love of esthetic medicine helps drive Tracy L. Drumm to manage the day-to-day operations of IF Marketing, a firm in downtown Chicago specializing in esthetic medicine. Drumm recently co-authored Keys to Success: Marketing & Practice Management (College of Cosmetic Medicine Press, 2007) and Thrive: Pearls to Prosper in Any Economy (College of Cosmetic Medicine Press, 2009).

Terri A. Wojak is a licensed esthetician with more than 14 years of experience. She has knowledge in all aspects of the skin care industry, including education, sales, medical esthetics, management and ownership, and she is the director, as well as an educator, at True University Esthetics in Chicago.