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Medical Spa Point of View: Educating Clients on Proper Skin Care
By Steven H. Dayan, MD, FACS, Tracy L. Drumm and Terri A. Wojak
Posted: March 28, 2011, from the April 2011 issue of Skin Inc. magazine.
By providing carefully worded brochures to all clients and retail consumers who come through your doors, you can continue the relationship after they leave your facility.
Editor’s note: To address the needs of the growing medical esthetics market, Skin Inc. magazine is pleased to introduce Medical Spa Point of View, a new column for 2011 that will offer three viewpoints on medical esthetics: the physician’s, the esthetician’s and the marketing expert's point of view.
Often, recommending the purchase of home care products can seem daunting to a skin care professional; however, without these recommendations, clients and patients won’t enjoy the best possible results from in-spa treatments.
In this column, you will get the point of view of a physician and esthetician, as well as a marketing expert's perspective on this subject, providing truthful, useful information as to why home care is not an option; it’s a necessity.
Physician’s point of view: Steven H. Dayan MD, FACS
One of the most important jobs of estheticians in a medical practice or medical spa is to recommend products. Physicians need to know that what their patients are using is safe and will provide them with optimal results. Knowing that patients’ skin is in good condition before a deep laser treatment or surgery eases the physician’s mind and helps ensure they will heal in a timely manner with a decreased chance of side effects.
Patients should be pre-treated with home care products no matter what condition is being addressed; it is a joint effort between the patient and provider. Acne patients must be educated on the importance of properly cleansing their skin, as well as using products to fight bacteria and eliminate dead skin cell buildup. Patients trying to treat pigmentation will see favorable results if they are using pigment-lighteners before and after in-office treatments. Sunscreens are a must when treating all skin conditions, but especially in the case of any pigmentation concerns. Topical antioxidants are recommended to most patients because they are beneficial for all skin types; they help increase the skin’s strength by fighting off free radicals from environmental factors.