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Innovation: 8 Ways Laser Hair Removal Is Redefining Its Niche

Tracy L. Drumm

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Abstract: The growing demand for laser hair removal services has this aesthetic treatment finding a spot in many practices. With the correct equipment, right support and proper positioning, laser hair removal treatments can become a lucrative option for any medical business, but they require the due diligence of finding the device and systems that work best for you.

Frivolous purchases and lavish lifestyles have seemingly become passé in this post-recession world. The pendulum shift and new economic climate has left many practitioners seeing a decline in the previously steadfast growth of their aesthetic practices.

A common thread for the offices that have remained resilient to financial woes is offering enough treatments to satisfy patients’ needs. By diversifying your toolbox of treatment options, you are creating a loyal patient base with strong retention rates. The American Society of Plastic Surgery reports nearly half of all aesthetic patients receive multiple treatments in the same year, meaning your Botox patient is likely getting laser hair removal or facial fillers as well.

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