Editor's note: Often, clients with psoriasis try to conceal their condition with clothing. Fashion guru Tim Gunn provides tips in these online videos about how to make these efforts successful for psoriasis clients. If you have clients suffering from psoriasis, be sure to point this incredible, unique resource out to them.
Amgen and Pfizer today announced the launch of “Psophisticated Style: A Guide to Everyday Style and Psoriasis,” an online resource, providing a wealth of style advice specifically for people with psoriasis. Hosted by Tim Gunn, mentor to the designers on TV’s Project Runway and chief creative officer of Liz Claiborne, Inc., and dermatologist Susan C. Taylor, MD, the style guide includes five videos that illustrate various style issues for individuals with psoriasis. Practical and insightful highlights from each video are also available and can be printed. The videos and documents are available online at www.addresspsoriasis.com.
"Psophisticated Style” was developed to respond directly to the needs of individuals with psoriasis by addressing their style concerns and sharing practical and creative fashion advice. The videos feature highlights from the one-on-one style consultations between Tim Gunn and the five 2010 Addressing Psoriasis winners held at Cotton Incorporated in July. The videos also include style tips shared by psoriasis patients during the 2010 Addressing Psoriasis contest. Cotton Incorporated collaborated on this initiative because as a natural fiber, cotton allows the skin to breathe and may be a suitable fabric option for people with psoriasis.
“It was an honor to work with the 2010 Addressing Psoriasis winners; together we identified practical and insightful style tips for those living with the condition, which are really brought to life in Psophisticated Style,” said Gunn. “I’m thrilled that this guide is now available and can help make a difference to people with psoriasis who are looking for style inspiration.”
“Psophisticated Style: A Guide to Everyday Style and Psoriasis” represents the culmination of a disease awareness program designed to help people with psoriasis learn more about managing their disease and feel more confident in their everyday style. To learn more about the program and the 2010 winners, and find useful resources about psoriasis, visit www.addresspsoriasis.com.
“This new guide speaks to many of the issues that people with psoriasis face when it comes to personal style,” said Dr. Taylor, founding director of the Skin of Color Center at St. Luke's and Roosevelt Hospitals in New York City. “I’m confident that psoriasis patients will find this resource to be useful as they make daily style choices.”
Psoriasis affects approximately 7.5 million American adults, and is a chronic disease of the immune system that causes the skin cells to grow at an accelerated rate. Although there are several types of psoriasis, approximately 80 percent of patients suffer from plaque psoriasis, which can cause painful and itchy red, scaly patches. People with psoriasis often experience feelings of self-consciousness, and the appearance of their skin often influences their choice of clothing.