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Hyping Up Hair Removal

July 2007 issue of Skin Inc. magazine

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Body hair is a prevalent issue for the spa-going public, and its removal translates into one of the most lucrative services available. Practicing under the “if it isn’t broken, don’t fix it” concept, hair removal methods basically have remained the same for some time, with the most popular ones usually being waxing, electrolysis and laser hair removal.
 This isn’t breaking news—in fact, most spas offer at least one of these techniques due to their high demand and amazing return-on-investment.
        “Hair removal is a huge part of esthetics and cosmetology,” explains Lori Nestore, otherwise known as The Wax Queen. “All the methods—new and not so new—have only made hair removal bigger due to simple exposure to the joy of being hairless.”
 Because of the increasing popularity and presence of these techniques, you must identify ways to distinguish your business and its hair removal treatments from the spa’s down the street. Bottom line: The extras make all the difference. From cooling devices to ceiling-hung TVs, spas are making hair removal a better encounter every day.

Waxing
      Waxing is a temporary hair removal method that involves pulling hair out from the root, resulting in hairless areas for three to eight weeks. Most of the body can be waxed, including the back, bikini area, legs and eyebrows.1
      Comfort amenities can be provided to waxing clients in order to transform what many view as an uncomfortable-yet-necessary experience into an almost enjoyable one.

      Comfort amenities. From pain-relieving creams to waxes featuring aromatherapeutic benefits, the waxing experience is becoming more pleasant. Over-the-counter and professional topical numbing creams and sprays are available containing lidocaine and benzocaine, which help take the sting out of waxing if applied 15–20 minutes before the service.2
      Many waxes are beginning to include specific ingredients to address skin issues, as well. For example, soy is becoming more popular in wax formulas due to its anti-inflammatory and moisturizing properties. Waxes also are available in an ever-increasing variety of fragrances—from floral to fruity—fostering aromatherapeutic benefits based on the power of scent.
      Also, consider the environment in which your waxing services are provided. Is it utilitarian, or is it a room that creates an experience? “Make hair removal a ‘treatment,’ not a simple, quick, uncomfortable experience that a person has to do,” encourages Michelle D’Allaird, CIDESCO diplomate and owner of the Aesthetic Science Institute in Latham, New York. Consider referencing feng shui and incorporating elements into the room that inspire a sense of peace—running water, fireplaces, a stone path, calming music. Another route is the more modern, more utilitarian one that New York’s Completely Bare subscribes to: TV. Ceiling-hung televisions provide a great distraction for hair removal clients.3

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