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This month’s focus on men is the perfect issue for this topic. Deedee interviewed male waxing expert, Chris Lane, an esthetician at M Spa in San Francisco, for the following tips.
Deedee Crossett:What do you call your male body waxing services? Full Monty? Boyzillian? Chris Lane: The name of the service should be clear, specific and direct. I prefer the term “male Brazilian.” Male clients are not interested in gimmicky names.
DC: Any favorite vocabulary words hair removal specialists can use when working with men? CL: Phrases such as, “results-oriented,” “easy-to-use” and “this XYZ product will solve this ABC problem” are effective. Get to the point and stay gender-neutral. In contrast, when waxing a female client, you might say something like, “Grab your feet for happy-baby pose.” Avoid the cutesy terms with men—just tell them what you want them to do.
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