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Reflections: Plug In, Mask Up

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How do you look without electricity? I’m not afraid to admit that I am not myself without a few volts. I need to plug in to look my best—not 20 devices, just a few—but I embrace the ability of modern engineering to improve my look or speed up my routine. I have a few skin care devices at home to maintain my skin in between visits to my esthetician, but their results pale in comparison to skin care devices in the hands of my skilled skin care professional, and I know that.

Katie Anderson

There are a number of skin care devices currently on the professional skin care market, and they can work wonders in boosting the efficacy of a treatment, but I am often told that selecting the right one for your spa and its clientele can be difficult. In this issue of Skin Inc., we try to help make that decision process a little easier. Susanne Schmaling provides four questions to ask yourself before purchasing a new spa device. We all want to be on the forefront of technology, but determining if a device is in your scope, if its ROI will be sufficient, if it works and if you really need it are paramount. The use of microcurrent to tone and rejuvenate the skin has been rising, and Terri Wojak breaks down the benefits of this device category.

Devices are a great way to intensify the effects of a skin care treatment, especially for the millennial generation who want shorter treatments, the latest in technology and quicker results. This next generation of consumers and clientele has also largely fueled the boom in mask sales and treatments. Masks are fun, high-tech, convenient and relatively inexpensive. Masks are flying off the mass-market shelves across the country, and they should be a major retail component for professional skin care therapists as well. Sharing with us how to make money with masks this month is Janel Luu. According to Luu, “A first-rate mask provides almost instant gratification.” And if you have millennial clientele snapping up your masks, make sure they tag you in their face mask selfies for instant marketing.

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There are a lot of important elements to making money in a spa, but plugging in and masking up should be two of them. Here’s to a bigger clientele and more dollars.

Yours in education,

Katie Anderson

 

 

 

 

Katie Anderson

Managing Editor

kanderson@allured.com

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