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More Advanced Shaving Routine Better for Men's Skin

Posted: March 9, 2010

It can be difficult to convince male clients that changing up their shaving routine can be beneficial for their skin. This news item provides proof you can share that a more advanced shaving routine can provide beneficial results.

Globally, millions of men from a variety of ethnic and cultural backgrounds shave their faces on a regular basis. These men have diverse skin sensitivities, varied hair types, different hand sizes and unique shaving techniques. While preferences differ, the goal is the same; most men want a close and comfortable shave.

As a rite of passage, men are most often taught to shave by the previous generation of shavers, leading men to believe that there is only one way to shave — the way they were taught. This was challenged in the previous Gillette white paper, Globally, millions of men from a variety of ethnic and cultural backgrounds shave their faces on a regular basis. These men have diverse skin sensitivities, varied hair types, different hand sizes and unique shaving techniques. While preferences differ, the goal is the same; most men want a close and comfortable shave. As a rite of passage, men are most often taught to shave by the previous generation of shavers, leading men to believe that there is only one way to shave — the way they were taught. This was challenged in the previous Gillette white paper where the science behind the three-step shaving regimen and the use of advanced shave care products was introduced. This paper further supports those findings with a study that demonstrates how including advanced shaving products into the three-step shaving regimen can have a positive impact on skin condition and shave quality through improved hydration, even for men with self-reported sensitive skin.

Gillette research has shown that shaving has a direct impact on the condition of the skin and, in turn, the condition of the skin impacts the quality of the shave. To study this further, Gillette conducted a dermatologist-consulted clinical study comparing a man’s Typical Shaving Regimen, using a bar soap, shaving prep product and razor to a regimen consisting of more advanced products including the Fusion Shaving System and a gentle cleanser. Each of the regimens tested is detailed below. Based on current habits, practices and market share data compiled by Gillette.

Forty (40) men who reported having sensitive skin and who shaved four or more times a week were assigned the shaving regimens for a 14-day usage period. Each man was provided a razor and shaving products that were used in a specific order throughout the entire study. Study subjects shaved their faces and necks daily during this time, using the Typical Shaving Regimen on one side of the face and neck and the Advanced Shaving Regimen on the opposite side. It is important to note that the blade of the razor was not changed for the duration of the study. Data collected using visual analog scale self assessments and Corneometer measurements revealed that the Advanced Shaving Regimen demonstrated a significantly better shaving experience than the Typical Shaving Regimen. The Advanced Shaving Regimen resulted in superior skin hydration on the neck at all measurement time points. Samples representing the average response were chosen for Scanning Electron Microscopy (SEM), which visualized the benefit of skin hydration on the stratum corneum.