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Save Time With the Skin and Hair Express Treatment

Lydia Sarfati May 2013 issue of Skin Inc. magazine
The Skin and Hair Express Treatment

The Skin and Hair Express Treatment.

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Many of today’s spa clients want head-to-toe services in a New York minute. They also want a one-stop shop for all of their beauty needs; they do not want to hop around from hair salon to spa to nail salon. If “I-need-it-now” clients make up a large portion of your clientele, consider expanding your current business into a departmentalized beauty mecca. With this model, clients receive all the services they are seeking and spa owners see the financial benefits of offering a full-service solution.

Only one element is missing: the bridge between hair and skin. Spas have the opportunity to bring the hair and skin categories together so that clients can get the most out of their visits. Logistically, it can be unpleasant to shuffle clients from department to department; instead, consider allowing them to stay in one place. Bring the services to them, creating a time-efficient and truly relaxing atmosphere.

With this time-efficient concept, busy clients can have hair and skin services simultaneously. While a hair mask is working, allow your clients to experience a rejuvenating facial and hand treatment. By providing a hair, skin and hand treatment together in just 30 minutes, clients don’t have to choose. They will love results, and you will love the way it grows your business.

How to do it

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Treatment How-to: Skin and Hair Express Treatment

How-to: Skin and Hair Express Treatment

How-to: Skin and Hair Express Treatment

Be sure you consult with each client to determine the best treatment for her before you set up an appointment for maximum service satisfaction. If your client is not on a tight time schedule, this might not be the best option for her.

Cost: $99

Duration: 30 minutes

Contraindications: Follow packaging instructions on products used for any contraindications.

Supplies needed:

Unscented facial tissues

Vinyl gloves

Headbands

Shower cap

Mylar

Sanitizer or antimicrobial hand wipes

Spatulas

Closed-lid garbage cans

Professional service towels

Rubber mixing bowls

Small bowls

Eye pads

Plastic bags

Bottled water

Hand mirror

Makeup sponges

Facial bar cape

Cotton swabs

Products needed:

Shampoo

Thermal seaweed hair mask

Hydrating seaweed facial spray

Vitamin- and mineral-rich facial serum

Nourishing facial massage cream

Facial treatment mask

Green and black teas

Spa hand cream

Moisture mask for hands

Daytime protection cream

Insulating hand cream

Defensive formula hair serum

Mineral makeup

Hair styling products

Step 1: Escort the client to the shampoo bowl and prepare for hair treatment using professional service towels. Shampoo the hair and then apply a seaweed-based, self-heating hair mask, saturating the hair and scalp. Once the mask is on, provide your client with a scalp massage until each strand of hair is completely saturated with the mask.

Step 2: After the hair is fully saturated with the mask, cover it with a shower cap and Mylar to enhance the warming effect. Allow to set for 10–15 minutes to ensure that the mask is penetrating fully.

Step 3: While the mask is setting, escort your client to the beauty bar. Once settled in and comfortable, begin with a hydrating, express facial treatment.

Step 4: Cleanse the client’s face thoroughly and remove her makeup, then saturate the face with hydrating seaweed facial spray. Gently blot with tissues.

Step 5: Next, apply a vitamin- and mineral-rich facial serum, ensuring the skin is saturated thoroughly. This will help to prevent dehydration and fine lines, while restoring overall skin vitality. Massage the serum into the skin using gentle, upward circular movements. Then, use taponment, which helps with the rapid penetration of the serum. Massage the product into the skin for about 3–4 minutes due to the express nature of the treatment.

Step 6: Perform a five-minute facial massage with a nourishing massage cream. Use effleurage, petrissage and taponment movements for a complete massage. The benefits of massage for the face are so vast that your client will be able to see the difference even after just five minutes.

Step 7: Prepare the treatment mask. Using a spatula, mix the ingredients together by whipping the components, adding a lot of air to create a soufflélike texture. Your clients will love that it is being mixed fresh right in front of them.

Step 8: Apply the mask to the throat in downward strokes, and with upward and outward movements on the face using the spatula. Imagine you are icing a cake, using smooth movements to carry the mask, apply it and spread it. The mask will rejuvenate, hydrate and balance the skin.

Step 9: After the mask has been applied, have your client close her eyes and relax. Apply eye pads soaked in seaweed, and green and black teas rich in natural antioxidant polyphenols that act as free-radical scavengers for anti-aging benefits. Everyone likes to be upgraded, so why not provide your client with a complimentary eye treatment at a very low cost to you? You will see the return on your investment!

Step 10: Sanitize your client’s hands with antimicrobial hand wipes. With a sponge, apply a mask to the hands, covering all areas including the palms and cuticles. Use a mask formulated with hyaluronic acid, shea butter and vitamin E so that the hands will emerge smoother and more youthful-looking. Place the hands in plastic bags, making sure to fully cover them.

Step 11: While the hand mask sets, remove the facial mask and refresh the skin with the facial mist. If you have any serum left from the initial massage, apply it to the face and finish the treatment with a daytime protection cream. Daily creams with zinc oxide help provide environmental protection to keep your client’s skin looking great long after the facial.

Step 12: Once the facial is complete, remove the treatment mask from the hands. Use a rolling movement to put pressure onto the plastic bags to remove the excess mask from the hands while taking off the bags.

Step 13: Using a hot, wet towel, remove any remaining mask from the hands. This is a nice touch to add to any hand treatment, and it really brings the spa into the experience. Even though these are express treatments, you still want to make sure that your client is relaxed and satisfied.

Step 14: Towel dry the hands and proceed with a relaxing massage using an insulating hand cream. This will help soothe and protect hands from premature aging and keep them looking youthful. Massage each hand for about one minute.

Step 15: When finished massaging the hands, cleanse your hands with antimicrobial hand wipes. Hand wipes are great to have at the beauty bar as you may not have a sink nearby. Cleanse your hands in front of your client so that she knows you are utilizing proper sanitation standards.

Step 16: Escort your client back to the shampoo bowl to remove the mask from the hair. Rinse the hair clean with cool water; it will create a “wow” effect for the client after the warm treatment. Towel dry the hair.

Step 17: Apply a few drops of hair serum to the hair, working through all the strands. Use a defensive formula to restore a youthful shine to damaged hair while protecting it from styling stress, color fading and frizz.

Step 18: Finish with a mineral makeup application and style hair as usual, depending on time allowed and client expectations. If a client wants a complete makeup application, that will take longer. After styling, smooth a few more drops of the hair serum into the hair to prevent flyaway and frizz. Your client will look and feel relaxed and beautiful

Step 19: For continued benefits at home, be sure that your client leaves with the appropriate hair and skin regimen from your retail area.

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