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Short and Sweet
By: Mary Bemis
Posted: June 11, 2008, from the October 2006 issue of Skin Inc. magazine.
“We, as a country, are starved for free time. Minitreatments offer a quick fix during our busy daily lives,” says Carla Ciuffo, co-founder of LVN, La Verite Nue Spa—a soiree and events company based in Sedona, Ariz.
This facial is part of the De-Stress Day Package available at The Spa at The Island Hotel, Newport Beach.
“They allow us to take care of ourselves, and they give us permission to fit in some personal time. Granted, we need to schedule ourselves more quality time, but minitreatments offer a way to begin to accomplish this,” she continues.
However, there are two sides to every coin. “Express treatments are perfect up-selling tools, clients love them and they’re great for spa parties,” notes Ciuffo. She adds that this type of treatment is more difficult to schedule and has a low profit margin. Typically, team members would prefer to book a full treatment. “The challenge is keeping the services unique, maintaining integrity, fulfilling a client’s expectation and retaining the client for the larger, more profitable experience,” she says.
Benefits of minitreatments
Just how do these shortened treatments benefit spa clients? “Sometimes people have time constraints, and these services fit perfectly into lunchtime appointment slots,” says Barbara Close, founder of both the Naturopathica Holistic Health Spa Pure Beauty Lounge in East Hampton, N.Y., and the spa’s product line. She added the Pure Results Express Facial to the spa menu three years ago. (See On the Menu.) “Sometimes clients even book this for additional moisture and extra hydration. It’s also a useful add-on after a massage,” Close points out.