As estheticians, it's your job to pass on your knowledge--clients come to you not only for effective treatments, but for your understanding of how skin functions. One of the most ignored skin facts I come across is in regards to what happens to skin at night. Clients are always fascinated to learn that at night, the skin repairs itself from the day’s damage. It’s an amazing process, but one that’s often overlooked and misunderstood. Do your clients know about nighttime skin care?
At night, skin experiences several changes:
- Transepidermal water loss (TEWL) increases, causing the skin’s protective hydrolipid barrier to weaken, allowing for greater penetration of active ingredients.
- The skin’s own natural antioxidant levels increase.
- Skin repairs from the day’s damage from exposure to environmental aggressors, such as UV rays, smog, nicotine, etc. and rejuvenates itself.
- Stress hormones decrease during sleep, so the skin is better able to repair itself.
- Oil production is two times lower at night than during the day.
What are the benefits of a dedicated nighttime skin care plan?
The physiological benefits
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For many clients, the same routine is followed both morning and night: start with cleanser and end with moisturizer. But when the sun goes down and skin starts to work the night shift, clients can take advantage of its physiological changes to maximize visible results--and see skin that looks firmer and younger in the morning.
The retail benefits
Bioelements Overnight Age Activist® products takes the guesswork out of nighttime skin care. These technologically advanced products stand alone and work with the skin’s own nighttime changes--no need to apply anything before or after. Designed for the face, eyes and hands, each targets visible age signs and works while clients sleep. It’s a complete system that fits perfectly into their nightly routine, and your spa’s retail goals.
Sleepwear is an overnight age activist treatment cream for dry-to-combination skin with calcium, retinol, peptides and cranberry seed oil. It works while clients sleep to smooth the appearance of lines and wrinkles as it dramatically improves moisture and tone. With Sleepwear's trusted "dream team" formula, dry skin awakens replenished and energized. Collagen and elastin rewarded. Firmness reclaimed. Skin is more youthful, more rested and ready to face the day.
Oil Control Sleepwear is an overnight age activist creme for combination-to-oily skin with calcium, retinol, peptides and vitamin E. It works while clients sleep to control oil as it smooths the appearance of lines and wrinkles, with the same benefits of the original Sleepwear.
An overnight age activist eye cream with calcium, hyaluronic acid, peptides and cranberry seed oil. It works while clients sleep to moisturize and nourish thin, fragile skin. With Sleepwear's trusted "dream team" formula, the appearance of wrinkle length and depth is improved. Crow's-feet targeted. Surface lines smoothed. Skin feels firmer, looks lifted. Eyes are well-rested and ready for the day.
An overnight age activist hand treatment cream with calcium, alpha-arbutin, peptides and cranberry seed oil. It works while clients sleep to smooth and plump dry, wrinkled, sun-damaged skin. With Sleepwear’s trusted “dream team” formula, aged, rough hands appear youthful again. Spots brightened. Volume recovered. Skin awakens soft, replenished and ready to grab hold of the day.
The consumer benefits
Bioelements Overnight Age Activists are perfect for clients who are too busy to take time for their skin. All they have to do is apply these products at night and simply go to sleep! It’s eight hours of uninterrupted care while the potent ingredients in these formulas work together to repair the damage caused by the day.
Talk to your clients about how their skin changes at night--and how those changes require an easy-to-use, “apply it and go to sleep” system of skin care. They'll wake up to younger-looking skin in the morning.
Learn more about Bioelements Overnight Age Activist products when you sign up as a professional at Bioelements.com/pros. Chat with me and other Bioelements experts at www.facebook.com/bioelements, don’t miss Barbara Salomone’s blog at www.SkinReading.com, and sign up for our newsletter to get tips, news and offers from Bioelements.
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