Massage, particularly facial massage, is one of the most pleasurable and intimate aspects of topical facial treatments; however, it is about more than just feeling good. When used correctly, massage can improve many skin conditions and your skin care facility’s bottom line. By identifying the best ways to use facial massage in a therapeutic manner; learning which skin issues benefit the most from massage; and discussing the many ways implementing results-focused massage techniques can increase revenue and repeat client visits, the skin care professional can better use this method of treatment on a daily basis.
Increasing the benefits of facial massage
Focusing less on specific massage techniques—such as effleurage, tapotement and friction—and more on light manipulations designed to increase blood flow and cellular oxygenation will allow for more deliberate and consistent treatment. Although the aforementioned techniques are effective and carry their own unique benefits, a facial massage does not have to be a 20-minute-long event in which multiple massage methods are used. By simply stroking the face using a beneficial massage medium, circulation is increased, stimulating a wound-healing response in the skin and providing a healthy glow to any complexion.
Massage mediums come in a variety of consistencies, such as creams, oils, lotions and gels and, while some provide beneficial ingredients to the skin, others do little more than provide slip during the massage process. This is another opportunity to increase treatment outcomes during massage. Product consistency should be selected based upon the individual client.
- Clients with dry skin may benefit most from a cream or oil.
- Acne clients may benefit most from a gel.
- A variety of skin types benefit from a light lotion-like product that absorbs nicely without leaving a heavy residue.