Readers Ask ... is a column featuring the responses of industry experts to questions posed by the Skin Inc. audience regarding all aspects of the skin care industry, from business and ingredients to treatment protocol and legislation. Each month, a different question will be highlighted.
Editor’s note: The opinions and viewpoints offered in this column are those of the individuals, and don’t necessarily reflect the opinions or viewpoints of Skin Inc. magazine.
This month's question: How can I incorporate more peels into my treatment menu—how do I tout their benefits, value, etc.?
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Skin peels literally takes years off a person’s appearance, fine lines diminish, skin glows, tone and firmness is improved, and the overall health of the skin is enhanced. They are the must-have service for any results-oriented esthetician and that is the key point, results—what every client wants. Plus in today’s economy, a client will appreciate getting longer-lasting changes and noticeable improvements—more bang for their buck!
—Rhonda Allison, Founder and CEO, Rhonda Allison Cosmeceuticals and RAW Skin Care for Men
Clients today are looking for peels that have less downtime, so consider incorporating ones with vitamin A and/or gentle enzymes. Also, skin care facilities should try using terms such as resurface or cellular buffing to garner interest in their menus as sometimes the word “peel” may scare people.
—Kris Campbell, CEO, TecNiche
It is important to provide a variety of peels—including chemical, acid and enzyme—on your treatment menu in order to provide an option for every skin type with varying degrees of penetration and results. Facial peels are the perfect treatment for anti-aging and hyperpigmentation, and will bring fresh, youthful skin to the surface with minimal downtime and at an extremely reasonable price, which is exactly what every client is looking for.
—Lynn Ross, Founder and CEO, Institut’ DERMed
A basic refresh peel between10–15% AHA is a fantastic add-on to any facial, and unveils radiant skin by exfoliating surface layers and unclogging pores from everyday makeup residue and environmental elements. More intensive peeling can also be offered with a +15% AHA and salicylic acid combination. This targets anti-aging with intensive wrinkle-refining, plus skin pigmentation correction for targeted areas, mainly minimizing pores, plus skin pigmentation correction. You can charge $30 if using it as an add-on, or $90 as a 60-minute treatment according to skin type.
—Leslie Couanon, National Trainer, Sothys