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What Men Really Want

By: Rhonda Allison
Posted: May 27, 2011, from the June 2011 issue of Skin Inc. magazine.

page 4 of 4

Are you ready for a male clientele? Being armed with knowledge, and effective products and services, will keep your business dynamic, diversified and successful. Remember to keep it simple, tailor the ingredients or products you recommend to them and help set them on the path to healthy skin care.

REFERENCES

1. www.webmd.com/melanoma-skin-cancer/news/20070402/mens-skin-more-sun-sensitive

2. www.skincancer.org/Skin-Cancer-Facts/#general

3. www.skincancer.org/men-and-skin-cancer-solving-the-knowledge-gap.html(All accessed on Apr 6, 2011)

Rhonda Allison, a pioneer in the skin care industry, is the founder and CEO of Rhonda Allison Cosmeceuticals and RAW skin care for men. She is also an author and internationally known speaker with more than 30 years of esthetic experience.