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Editor's Note: This article originally appeared in the April 2008 issue of Global Cosmetic Industry magazine and was reprinted with permission. All rights reserved.
In the age of Botox* and anti-aging cosmeceuticals, handheld dermatological devices for at-home use offer consumers alternatives to invasive surgeries and treatments.
According to Tera Hawkins, co-founder of the facial esthetic technology supplier Carol Cole Company, “Ninety million Americans currently use anti-aging products or procedures.” And she forecasts that by 2010, the world market for anti-aging products will be $15.8 billion.
“Consumers worldwide continue to be willing to spend more of their dollars on anti-aging products and more time educating themselves on the products,” Hawkins says. “We will see continued proliferation of noninvasive treatments, the desire to take spa treatments home and younger adults taking preventative measures to manage their skin. Specifically, there is an 87% projected annual growth rate of home-use esthetic devices.”
The greatest categories of projected growth for handheld skin care devices are those targeting anti-aging, acne and hair growth, according to Marc Maisel, vice president of marketing and sales for Light Dimensions. His company, which produces medical lasers, launched its first device a year ago. Also in 2007, after 34 years spent manufacturing skin care devices for medical use, Bio-Therapeutic, Inc. chose to release devices for end-consumers.