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Multiply Profits Through Cutting-edge Technology
By: Vera Savany
Posted: November 29, 2010, from the December 2010 issue of Skin Inc. magazine.
In 2011, skin care businesses will be able to find proven, cutting-edge technology that is generating more revenue than ever. Clients are continously searching for noninvasive anti-aging methods that they can actually rely on time and time again, and the combination of technology and beauty can help meet this need.
Because multiple technologies are now available to spas, they can increase spa revenue and help the skin care industry flourish like never before. Up to now, spa professionals have concentrated on treating the symptoms; however, by layering modalities, now they can target the core issue—the cause. Although extrinsic modalities are traditionally used to address aging, intrinsic factors are the ones truly impacting end results.
Treating intrinsic factors
It is important to understand the difference between the extrinsic and intrinsic ways of aging. Professionals often focus on external influences, such as sun damage, tobacco and alcohol, prescription drugs, lack of exercise, lifestyles and stress. The downfall with relying on extrinsic target protocols is that, unless clients drastically transform their learned lifestyles, the results will be limited and unreliable, which can lead to frustration for both professionals and clients. This frustration only paves a path of good intentions without the repetitive revenue all spas are relying on today.
Let’s take a look at the key to the door of success for treating clients; the intrinsic factors—thinning of the epidermis, decreased number of sensory neurons in the skin, decreased number of collagen fibers and decreased number of sweat glands. Some of the associated dysfunctions related to these factors include susceptibility to skin infections, diminished ability for wound-healing and decreased thermoregulation. This is where the worlds of technology and beauty meet harmoniously. By being able to target epidermis, dermis, muscle and synthesized osteogenesis by layering multiple technologies simultaneously, spa professionals can address age-related problems on a cellular level. By applying the knowledge about the importance of intrinsic factors, particularly the core issues of dermal density and muscle tone, spa professionals and clients can begin to understand the vitality of high-powered technologies.
It is a thrilling experience for a spa professional to be able to see and share the transformation of the skin care industry through science. Skin issues can be addressed by the latest technologies, including LED light therapy, microcurrent, ultrasound and electroporation. Each one of these modalities can be transferred to the skin at the same time through simultaneous layering, benefitting both the spa professional and the client by saving time and money. If layering is the key, then it is important to understand how each of these technologies work.