In 2011, skin care businesses will be able to find proven, cutting-edge technology that is generating more revenue than ever. Clients are continously searching for noninvasive anti-aging methods that they can actually rely on time and time again, and the combination of technology and beauty can help meet this need.
Because multiple technologies are now available to spas, they can increase spa revenue and help the skin care industry flourish like never before. Up to now, spa professionals have concentrated on treating the symptoms; however, by layering modalities, now they can target the core issue—the cause. Although extrinsic modalities are traditionally used to address aging, intrinsic factors are the ones truly impacting end results.
Treating intrinsic factors
It is important to understand the difference between the extrinsic and intrinsic ways of aging. Professionals often focus on external influences, such as sun damage, tobacco and alcohol, prescription drugs, lack of exercise, lifestyles and stress. The downfall with relying on extrinsic target protocols is that, unless clients drastically transform their learned lifestyles, the results will be limited and unreliable, which can lead to frustration for both professionals and clients. This frustration only paves a path of good intentions without the repetitive revenue all spas are relying on today.
Let’s take a look at the key to the door of success for treating clients; the intrinsic factors—thinning of the epidermis, decreased number of sensory neurons in the skin, decreased number of collagen fibers and decreased number of sweat glands. Some of the associated dysfunctions related to these factors include susceptibility to skin infections, diminished ability for wound-healing and decreased thermoregulation. This is where the worlds of technology and beauty meet harmoniously. By being able to target epidermis, dermis, muscle and synthesized osteogenesis by layering multiple technologies simultaneously, spa professionals can address age-related problems on a cellular level. By applying the knowledge about the importance of intrinsic factors, particularly the core issues of dermal density and muscle tone, spa professionals and clients can begin to understand the vitality of high-powered technologies.
It is a thrilling experience for a spa professional to be able to see and share the transformation of the skin care industry through science. Skin issues can be addressed by the latest technologies, including LED light therapy, microcurrent, ultrasound and electroporation. Each one of these modalities can be transferred to the skin at the same time through simultaneous layering, benefitting both the spa professional and the client by saving time and money. If layering is the key, then it is important to understand how each of these technologies work.
LED light therapy. LED light therapy works by using four specific wavelengths for instant access to photo receptors in order to treat blemishes, pigmentation disorders, redness and inflammation, and photoaging. LED light therapy is such a powerful tool that it can be used as a treatment on its own, or to maximize the benefits of other therapies and minimize related side effects and complications. It also helps enhance procedures such as laser hair removal, intense pulsed light (IPL), chemical peels, dermal fillers, surgical treatments like laser resurfacing, and can be used before or after surgical procedures to promote healing by speeding up recovery.1
Microcurrent. Microcurrent can help reshape muscle by lifting and tightening both the face and body. It also promotes the regeneration of muscle tissue, helps increase cellular functions, accelerates wound-healing, and increases blood and lymphatic flow. Amazingly, 20 minutes of microcurrent is equivalent to four hours of deep tissue massage.2 Microcurrent helps increase adenosine triphosphate (ATP) for healthy cellular function, and triggers DNA regeneration and cell repair, which ensures better communication between cell nucleus and intercellular energy.3
Ultrasound. Ultrasound uses acoustic sound waves to therapeutically induce a thermal effect for maximum transdermal infusion. It offers a powerful cellular massage of three million vibrations per second versus the three vibrations per second of a conventional massage. The effects of this therapeutic modality include deep tissue heating and nonthermal tissue manipulation. The most important factor is the constant heating of the tissues that initiates a wound-healing response, stimulating fibroblasts, which, in turn, help synthesize collagen and elastin. Ultrasound helps restore dermal density, which helps produce tighter skin, and decreased fine lines and wrinkles.
Electroporation. Electroporation enables the performance of transdermal, needleless mesotherapy. This modality applies advanced electrical currents to speed up collagen regeneration and break down the molecular structure of products for increased product saturation, allowing nutrients to help rebuild the dermal/epidermal junction.
Results and repeat visits
The skin care industry today is looking to deliver one thing above all else—dramatic and instant results. Through education, spa professionals can help ensure repeat visits for client maintenance, which will benefit the profitability of any spa. Be sure to keep up-to-date and become familiar with the latest cutting-edge technology that is now offered through science in the spa industry. These modalities are not only results-oriented, but they are also noninvasive, allowing clients to relax and enjoy the complete package of their experience.
Anti-aging services, some of the most requested services in a spa, can be delivered painlessly and progressively. By being smart about investing in proven technologies, professionals can work toward enjoying successful and flourishing business. The factor to remember is the importance of establishing a repetitive customer maintenance program to secure the skin care benefits.
1. JL Oschman, Exploring the biology of phototherapy, J of Optometric Phototherapy 1–9 (Apr 2001)
2. N Cheng, et al, The Effects of Electric Currents on ATP Generation, Protein Synthesis, and Membrane Transport in Rat Skin, Clinical Orthopaedics & Related Research 171 264–72 (Nov/Dec 1982)
3. PJ Carley and SF Wainapel, Electrotherapy for acceleration of wound healing: low intensity direct current, Arch Phys Med Rehabil 66 7 443–46 (Jul 1985)
To learn more about spa equipment suppliers that offer some of the technologies mentioned in this article, log on to www.SkinInc.com/savany.
Vera Savany is a skin care professional and national trainer for Sihouet-Tone. She has worked with prestigious skin care lines such as Chanel, Christian Dior and Clarins, and is a strong advocate of education. She regularly attends classes, seminars, trade shows and hands-on training, and offers top quality and competitive knowledge to her students and peers.