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The Power of Cosmetic Color Analysis
By: Jaclyn Peresetsky
Posted: May 30, 2014, from the June 2014 issue of Skin Inc. magazine.
page 4 of 4
Women today do not want to be simply sold to. They’re hungry for real, concrete information about why they need products or services. If the skin care industry can deliver upon this, it will take back the lead on cosmetic sales while simultaneously raising the level of elite services within spas to attract clients who will make retail makeup purchases month after month.
Jaclyn Peresetsky is CEO, esthetician and color specialist at SkinPerfect Image Wellness Spa in Columbus, Ohio. She is the author of Discover the Power of YOUR Colors (CreateSpace Independent Publishing Platform, 2013).