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Eye Makeup Sees Greatest Growth in Color Cosmetics

Posted: July 9, 2010

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“Incidence of lipstick or lip gloss usage increases with age,” adds Fay. “As women get older, lip color is a relatively easy way to brighten up the face without having to put on a face full of makeup.”

While four out of five women report using makeup, only 31% state their makeup buying behavior hasn’t changed as a result of the economy. Fay suggests retailers highlight innovative ingredients in their products or utilize environmentally friendly packaging to attract consumers and jump-start the stalling beauty market.