Dawning in the midst of a gloomy economy, spring, the traditional season of renewal, may not seem as refreshing this year. However, the incoming cosmetics colors—richly undertoned neutrals that blend with bold shades of blue, red, pink, green and yellow—may be just the thing to break through the gray gloom.
In fact, cosmetics have been acting as pick-me-ups during hard times for years. “Makeup is still an affordable luxury. There’s the popularity of talking about women in the Depression wearing red lipstick, but really that was all they had then; there was no variety of pigments,” explains Kevin Mendelson, makeup artist with jane iredale—The Skin Care Makeup. “Makeup reflects people’s choices now and can be a statement of the individual.” Alphonse Wiebelt, makeup artist, and co-founder and vice president of brand development for Being TRUE Cosmetics, also sees the theme of change making an individualistic impact. “This year we are facing a time where our opinions count, and we all have something we stand for. It is not a time to blend in,” he says.
Leatrice Eiseman, executive director of the Pantone Color Institute and founder of www.morealivewithcolor.com, agrees, noting that the array of exciting hues now available in shadows, lipsticks, blushes and even mascaras can help keep things interesting for those providing cosmetics services. “Makeup has got to offer alternatives,” she says, and makeup artist and beauty expert Candace Corey adds, “You can use this spring’s products in different manners, and that’s something special for the season.”