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Ethnic Cosmetics Fit New Beauty Paradigm

By: Sara Mason
Posted: December 12, 2008

page 6 of 6

Demographics have clearly changed throughout the years, and ethnic women are spending significantly more money on cosmetic products like never before, for a natural look that enhances their unique features. But success is about more than product development. It’s time for brands to look at the market differently and to be sensitive to the desires and needs of their target market.