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Ethnic Cosmetics Fit New Beauty Paradigm

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From www.GCImagazine.com

There is beauty to be found in the diversity of women all over the world, and what makes them different also brings them together—color. Thevi Cosmetics’ sleek, modern line in rich and vibrant shades is just one of many new ethnic cosmetic collections that celebrates the unity of color.

“Color is influenced by lifestyle, fashion, home décor, tradition and every aspect of our lives,” says Thevaki Thambirajah, founder of Thevi Cosmetics. “We have an opportunity to emphasize not a trend but an everyday expression of self, femininity and powerfulness in a dramatic way for every woman through color cosmetics.”

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