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The Changing Nature of Consumers & The Beauty Industry

Posted: August 1, 2014

Kantar Worldpanel recently completed an in-depth analysis of the evolving United States makeup market, developing a report on how the changing nature of consumers and the beauty industry is affecting color cosmetic consumption.

Some of the highlights from Kantar Worldpanel’s analysis include:

The analysis also goes into detail about who is using makeup and when. Highlights from that research include:

Additionally, the Kantar Worldpanel research looked at when consumers are applying make-up, as well as why. Among the insights, the company found:

This content is adapted from GCI magazine. The original version can be found