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Changes on the Horizon in Natural Cosmetics Market
Posted: March 7, 2008
page 2 of 2
Retailers are also developing their own standards for natural and organic beauty products. Whole Foods Market has just announced its Premium Body Care Standard to separate its products from inferior naturals. British retailers have already introduced natural personal care ranges under their private labels. Boots has also developed its own standard for its Botanics Organics launch last year.
Private standards are being introduced to differentiate pure natural and organic cosmetics from competing products that contain low levels of natural ingredients and high levels of synthetic chemicals. The industry, realizing that standards and logos are important to build consumer trust, however appears to be dividing in terms of developing these very standards. The number of standards is proliferating, however it will ultimately be consumers that decide what standards and logos will succeed.