Colors and makeup both have an incredible ability to enhance a mood and make people feel better about themselves. During the past several years, as the United States has battled through poor economic conditions, this capability has never been more obvious. “People may not buy a new coat or shoes if they are pinching pennies, but cosmetics are a luxury they will allow themselves,” explains Leatrice Eiseman, color expert and founder of the Eiseman Color Blog. It is because of this that the consumer continues to look toward makeup trends for a pick-me-up and a way to feel beautiful without spending a lot of money. It is your role as a skin care professional to introduce them to new color and application trends, and customize them to meet each individual’s makeup needs and comfort levels, in your spa—a place where they already feel at ease.
Fall 2011 brings with it a level of sophistication and precise application that has been lacking in the cosmetic landscape for several years. According to Kevin James (KJ) Bennett, Emmy-winning celebrity makeup artist, “Fall’s cosmetic trends have a lot to do with the sophisticated, tailored, streamlined fashion collections of the season. Opulent, luxurious clothing calls for a polished look.”
Kevin Mendelson, global educator for Iredale Mineral Cosmetics, agrees, saying: “Last year, you saw more seismic shifts, but this season, there’s a balance. It’s still beautiful, pure color, but it’s not as neon as it was in the spring. It’s evolved into a more retro look. Color and structure are back in fashion and makeup.”