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Future Trends in Mineral Makeup

By: Diane Ranger
Posted: October 27, 2010, from the November 2010 issue of Skin Inc. magazine.

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Eye color formulations. Formulations for the eyes will still help make the eyes look larger and brighter, but will also address issues such as wrinkles, dark circles, sagging, and thinning eyelashes and eyebrows. Look for concealers and eye shadows that have powerful ingredients included directly in the color formula.

New pharmaceutical skin care formulations are offering solutions for longer and darker eyelashes. This will create a resurgence in the sale of mascara and eye liner, as well as other eye color products in general. In particular, the category of tubular mascara will skyrocket.

Tubular mascara formulas use a flexible copolymer instead of traditional oils and waxes and can literally be built on top of the lashes to add even more length. Tubular mascara offers a water-resistant formula without compromising the lashes; it is easily removed with just warm water and pressure. Women pay approximately $120 per month for the upkeep of longer, darker lashes, and they will demand a mascara formula that will not break them down. One weakness of the tubular mascara is that it does not offer the thickening power of traditional oil and wax formulas. Look for a product that does both in one application. So far, most options require a two-step process to enjoy both of these benefits.

Lip color formulations. Formulations for the lips have already addressed long-wearing, plumping and moisturizing issues. The one area that needs to be seriously examined is the long-term damage that high-shine lip glosses are doing to the lips. Lip melanomas have increased dramatically during the past few years, and wearing high-shine lip gloss is like wearing a magnifying glass over the lips. To counteract this danger of sun damage, future formulas should include protective ingredients, such as zinc and titanium dioxide. Chemical sunscreens on the lips will raise the heat factor on the lips and exacerbate conditions, such as canker sores.

Sun care formulations. Formulations for sun care will continue to improve, and the category of powder sunscreen has brought sun care formulas to a new level. The heat factor of chemical sunscreens is important because heat can exacerbate skin conditions, especially rosacea, acne and hyperpigmentation.

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