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All About Aging Skin

February 2010 issue of Skin Inc. magazine
woman looking at her skin in mirror

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This article examines the topic of the future of aging from three points of view: branding and world marketing, ingredient formulation, and treatment and education. The opening of the third eye is also meaningful as a metaphor, meaning that one becomes awakened, which is the purpose of the ideas and insights shared in this article.

Branding and world marketing

Aging is one of the hottest topics on the skin care menu, and it’s not going away. According to IBIS WorldMarket Research, the anti-aging industry will generate $291.9 billion in sales worldwide by the year 2015, and $5 billion of that will be earned in the United States. The same researchers report that cosmeceutical products are on course for a 7.7% growth within the next year, while color cosmetics are expected to decline by 1.2% during the same period.

Even if your client is a no-nonsense, no-makeup, no-injectable filler lady who seems like she doesn’t care about the chronological record being kept on her skin—don’t believe it. She cares. And a huge part of your potential business now rests on presenting a targeted, age-smart skin care program as a viable aspect of personal actualization.

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