In the specialty skin care segment—products targeting acne, scars, stretch marks and cellulite—the line between cosmetics and pharmaceutical formulation is becoming increasingly blurred. Advanced ingredients and delivery systems for skin care products provide better results for niche skin issues and offer more marketing claims than previously possible. “Applications for specialty skin care are getting closer to applications that, in the past, were dominated by prescription treatments,” says Jochen Klock, PhD, head market development hair care, DSM Nutritional Products Ltd. Branch Pentapharm, who also believes the segment will soon be marked by differentiation.
According to Pamela de Ryss, vice president, national accounts, Murad, Inc., “Antiaging skin care products continue to be a significant presence in terms of shelf space.” While she doesn’t see much of a shift of real estate to or from the segment, to compete for shelf space, new specialty formulations targeting specific age groups and skin types are offering additional claims, such as dual sun protection and antiaging benefits.