Hands Up

By Janet McCormick

Posted: April 23, 2008, from the May 2008 issue of Skin Inc. magazine.

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The emerging hand care trend
      Amazingly, few skin care manufacturers have established protocols for results-oriented hand treatments. Out of six that were contacted, only one had tested and written protocols.
      However, spa owners nationwide are moving ahead with these services, developing their own options as the trend takes shape. Many of them indicate seeing results-oriented hand treatments and products as raising the level of the spa’s menu, distinguishing the spa’s protocols from their competition and keeping satisfied clients on the books.
      The added income to both the spa and the esthetician is a definite incentive, too. “Our estheticians like hand treatments, as they make good money performing them,” says Dobson.

All hands in
       It seems to be clear that hands are an integral part of skin care and should not be neglected by spa owners and estheticians. In evaluating your spa’s menu and staff, if you feel hand treatments are a good fit, now is a great time for implementation. Work on different techniques to find what options best suit your business, and don’t be afraid to try more than one or ditch an option that isn’t working. Talk with your clients and your spa’s team members about what they find valuable in these types of treatments, as well as the results they are expecting, and get ready for a rush of interest. You might just need all hands on deck.