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Doing a little detective work can go a long way in finding skin cancer, the most common form of cancer diagnosed in the United States, at its earliest, most treatable stage. However, a new survey found that many people do not know how to spot skin cancer and are unaware of their risk of developing the disease.
In an effort to increase the public’s understanding of skin cancer and motivate people to change their behavior to prevent and detect skin cancer, the American Academy of Dermatology (Academy) launched the new SPOT Skin Cancer public awareness initiative this week. The campaign’s simple tagline—“Prevent. Detect. Live.”—focuses on the positive actions people can take to protect themselves from skin cancer, including seeing a skin care professional when appropriate.
“Unlike other types of cancer that can’t be seen by the naked eye, skin cancer shows obvious signs on the surface of the skin that can be easily detected by properly examining it,” said board-certified dermatologist Daniel M. Siegel, MD, FAAD, president, American Academy of Dermatology. “The goal of SPOT Skin Cancer is to help save lives by educating the public on how to protect themselves from the sun and how to examine their skin for suspicious spots.”
The need for a comprehensive skin cancer resource is evident based on the public’s general lack of understanding of detecting and preventing skin cancer. In fact, the Academy conducted an online survey of adults nationwide that showed:
“When it comes to skin cancer, our survey demonstrates that knowledge is power,” says Siegel. “For example, respondents who know how to examine their skin for signs of skin cancer were more than twice as likely to have shown suspicious moles or spots to a medical professional as those who did not know how to spot the warning signs of skin cancer on their skin. In some instances, this knowledge can mean the difference between life and death, which is why it is so important to see a dermatologist if you notice a spot on your skin that is changing, itching or bleeding.”