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What's Driving Growth in Skin Lighteners Through 2020?

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Skin lightening products have nearly 10% growth ahead through 2020, according to a new report.

Opinions on skin lightening vary, but the global skin lighteners market is forecast to grow at a CAGR of 9.29% through 2020, according to a new analysis from Research and Markets.

The key innovation areas in the segment include multi-benefit skin care products, according to the report. The analysis highlights Dermalogica, acquired by Unilever in 2015, which offers skin luminosity restoration and improved skin tone, as well as reduction of the appearance of brown spots or uneven skin tone.

Céleteque DermoScience Brightening Multi-benefit BB Cream has skin brightening effects, while Biowhite reduces the appearance of wrinkles and dark spots and offers SPF15 protection.

The report notes that consumers are seeking out more natural products, providing an advantage to brands such as Philosophy, which launched Brighten My Day All-Over Skin Perfecting Brightening Essence cream in 2014.