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Westin Hotels Unveils "Let's Rise" Wellness Campaign

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Wellness

Westin Hotels and Resorts has unveiled its first global brand campaign in more than five years with “Let’s Rise.”

Inspired by the booming wellness travel trend, the campaign will feature wellness programs and partnerships that will become available to guests and associates throughout the year. The campaign will focus on how people are turning to wellness to battle travel fatigue and to balance their lifes. The main components of the "Let's Rise" campaign are: eat, sleep, move, feel, work and play.

The company explains, "No matter what obstacles travel puts between you and your well-being, our signature wellness programs help you soar above it all. Here you can eat, sleep, move, feel, work and play well, transcending the rigors of travel while you’re on the road. Stay well at Westin Hotels & Resorts, a place where together, we can rise."

The feel well component of the campaign encompasses the brands Heavenly Bath amenities, its Heavenly Spa by Westin treatments, its in-room spa options and the signature white tea scent it infuses in its entry.

Other hotel brands have been looking at wellness as a way to expand their business and services. Recently, Miraval Group was purchased by Hyatt Hotel Corporation; and last year, Morgans Hotel Group invested in meditation apps and regional wellness offerings.