In the past five years since the beginning of the economic recession, looking to the future has been difficult due to the amount of focus skin care professionals had to place on the present. In 2013, the industry enjoyed a slow-but-steady improvement, allowing many skin care professionals to get a break from survival mode and start thinking about growth. Proof of this improvement was seen in the International SPA Association’s (ISPA) 2013 U.S. Spa Industry Study conducted by PricewaterhouseCoopers, which presented data evidencing an increase in total revenue, spa visits, revenue per visit, total number of employees and total number of spa locations over the previous year.
According to ISPA, the upward momentum of the spa industry has positively impacted the overall United States economy. In addition to generating $14 billion in revenue in 2012, the industry employs more than 343,000 individuals in the United States. The total number of spa visits increased to 160 million and the average client spent $87 per visit.
As skin care professionals start to look toward a brighter future, they need to find their place in the ever-changing world of skin care and beauty, which is not the exclusive, behind-the-doors-of-a-treatment-room experience that it used to be. Skin care is changing, as are prestige and mass market skin care formulations and availability. The line between professional and consumer brands is not the stark black-and-white that it once was and skin care professionals need to find ways to stand out from the crowd in order to ensure that their businesses and careers stay lucrative. Following are the top 10 trends shaping the current state of the spa industry. Also, don’t miss Suppliers Speak: Top Trends of 2014 on Page 38! Are one or more of these the key to your future growth and success?