Sign in

Survey: Celebrity Endorsements Are Not Favored in UK

Celebrity endorsements

Despite the popularity of celebrity-endorsed beauty products, more than half of young British women think they are poor value for money.

New research from a money-saving website found that 52% of young women in the UK believe that celebrity-branded beauty products and ranges are not good value for money, but the majority still admitted that they had purchased products from these ranges.

Some 53% of the 2,003 young female British beauty fans surveyed by said they had purchased celebrity beauty ranges in the past, including makeup ranges and perfumes.

The majority (63%) said they enjoyed using these products but when asked whether or not they felt that celebrity-branded beauty ranges were good value for money, only 17% said they believed they were.

Of those who felt celebrity beauty ranges were not good value, 34% said it was because these ranges were poor quality, while 29% admitted that these ranges did not live up to the hype and 17% claimed they were too expensive.

However, despite their scepticism about the results and value these ranges represent, 87% of young women said they'd prefer to buy products associated with a celebrity they like to buying ranges with no celeb connection.

This article is from, Aug. 5, 2013.




Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!