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More beauty brands are focusing on younger consumers, as Mintel reports that 37% of girls age 9–17 wear at least lip gloss/stick every day, while more than half of girls report consulting moms on cosmetic choices.
Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.
Total revenues for the spa/salon industry grew 4.2% in 2011, helping grow sales for beauty's hair, skin care and nail care segments.
The PBA's three main tracking Indices for the spa and salon industry see increases after three quarters of decline.
What Trends Will Make Your Business More Profitable? With Exclusive Commentary From Leslie Lyon of Spas2b Inc.
Leslie Lyon, president of Spas2b, Inc., translates the latest consumer trends for the spa, offering a variety of suggestions for how your spa can tap into increased profitability for the new year.
By: Abby Penning
This market segment is widening its reach by further developing the idea of what makes for youthful skin.
By: Ada Polla and Anne Pouillot
Learn the truth in order to separate fact from opinion for your clients.
Find out what spas in Scotland, Finland, India, France, Mauritius, England, Aruba, Vietnam and Spain are up to this month.
A new report released by consulting and research firm, Kline, indicates that brands are rapidly moving ahead in the game with their social and mobile strategies without dropping traditional marketing efforts
The annual ranking is based on consumer behavior on its website, and includes 67 U.S. spas.