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According to Kline, as a consequence of consumers having greater awareness of the efficacy of certain actives, the beauty market has responded by using actives and their proven market cachet in products as diverse as skin care, makeup, hair care, male grooming products, slimming formulations, sun protection and more.
Face & Body Midwest 2012 provided the opportunity to network, grow and learn for skin care professionals throughout the central part of the country. Find out the top 10 trends from the show, check out the event photo gallery and products launched at the show, and learn from the takeaways provided by the top educators in the skin care industry!
A recent report from Kline shows that demand for natural personal care products remains strong in Western Europe and North America, outperforming the overall beauty market.
Europe next frontier for new generation of at-home beauty devices, ingredients; POS retail and packaging elements also form a key part of the trend, with a rise in packaging and products that increase the interactivity between virtual and real worlds.
The study also shows many women often buy luxury beauty products on discount websites and that sampling is the number one factor in influencing a purchase, followed by peer product reviews.
Spas in Italy, the United Kingdom and Mexico are opening and offering trend-based treatment and programs.
By: Cathy Christensen
Whether your clients prefer bold or romantic makeup, this season's trends are sure to please.
Readers Ask… is a column featuring the responses of industry experts to questions posed by the Skin Inc. audience regarding all aspects of the skin care industry.
Read the rest of Melinda Taschetta-Millane's interview with marketing guru Maritza Rodriguez.
By: Melinda Taschetta-Millane
Editorial advisory board member Maritza Rodriguez shares industry insights to help your facility's success.