Sign in

The Male Market

By Howard Murad, MD, and Jeff Murad

Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!

Every year, American men are spending more money on skin care products. According to Euromonitor, a global market research firm, the men’s segment is one of the primary drivers of growth in the U.S. skin care market, having grown 42% between 2000 and 2005, compared to just 23% for the market as a whole.

Men and skin care are two things that traditionally have not gone together—until recently. In today’s culture, there is a newfound acceptance of men taking an interest in their looks and paying extra attention to their grooming. They are no longer considered effeminate when requesting skin care products by name. The stigma of using skin care products has faded, and the man who cares about his looks is finally in style. Today’s increasingly appearance- and health-conscious man is starting to notice he is not immune to common skin concerns, and he wants to do something about them.

As men have become more aware of their skin, more of them are able to identify their skin types, be it oily, dry, sensitive or combination. Men are also starting to pay more attention to the quality of their grooming products and are using more than just soap and water or drugstore shaving cream. Today’s man is venturing into new product categories such as cleansers, scrubs, toners, wrinkle creams and eye treatments in numbers unprecedented by his no-fuss counterpart of the past.

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!

 

Skip

Welcome to the new SkinInc.com!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New SkinInc.com!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!