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NMI Releases Top Trends for the New Decade
Posted: February 16, 2010
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Consumers are DEMANDING greater value from every product or service they buy. This personal value is now being defined as personal return on investment, stemming from the desire to make the most of everything we have, including the investment of time and money. As Albert Einstein said, “Reality is merely an illusion, although a very persistent one,” and the reality of finite resources and time creates the desire to demand greater value. These value requirements transcend product cost and functionality to include a value differential. The value differentials that encompass fair trade, resource management, and the efficacy and productivity of corporate social responsibility programs are increasingly part of this emotional and social value equation yielding a growing dimension to personal ROI.