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Making Room for Men

By: Laura Root and James Mason
Posted: June 29, 2009, from the July 2009 issue of Skin Inc. magazine.
man getting a massage

page 5 of 5

The successful integration of men into everyday professional practice is not only possible, but highly desirable and very profitable. When the industry’s institutions and people stop thinking of men as ‘male clients’ and instead treat them like men and understand their guy-ness, the lives of men, and the people who provide their professional services, will both be improved.