I recently spoke with Janet Ludwig, Allured Business Media’s president, about the importance of understanding a clientele’s current needs, and how to best deliver solutions that fit those needs in this economic environment.
More than ever, this seems to be a popular topic of conversation. What Ludwig had to say made a lot of sense—not just for the publishing industry or the spa profession—but really, for any industry.
“You need to find a way to reinvent your business,” she shares. “In the spa market, from destination spas to day spas, the key for the future is to reinvent. This economy is presenting opportunity. However, it will require you to be willing to do your job, and manage your business differently than you have before this downturn.”