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It seems like there is always a new social platform emerging out of nowhere that everyone says you have to be on. With an already overworked staff, only so many hours in the workweek, and a limited budget, it’s hard to know where to commit your resources.
And 2014 is sure to shake up the playing field even further. While I don’t have a crystal ball, here are my predictions for the social media of the future (compiled with a little help from the masters at Mashable, HubSpot, and Wildfire Google).
Social is so powerful that it has evolved as a mandatory component of every brand and business’s marketing plan. It is no longer an optional spend; it is now a necessity.
Integrating social media with every other aspect of your marketing, lead generation, and publicity has proven to be a sound investment in your practice’s future. Instead of having your receptionist dabble at posting on Facebook or tweeting once in a while, it will be necessary to enlist the capabilities of an experienced social strategist.
Google+ is flexing its muscles as an arm of Google’s overall search algorithm. It is no longer reasonable to dismiss this platform. Google rules the world online, and its extension into social will have legs. Google+ offers benefits that simply cannot be gained from other social platforms. Since its integration with Google search, Google+ is becoming a valuable marketing resource. It has already introduced local search, and we can expect more category busters to come from Google in the near future.