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New Study Reports Values of Adult Female Consumers

Posted: June 10, 2008

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Overall, Danziger believes marketers have to deliver an experience. "Women want more than just a product," she reports. "They want a shopping experience that enhances their lives."

“Marketers need to rise to the occasion that this new powerful and empowered woman shopper represents. Marketers and retailers want to build a more meaningful connection with this woman than simply having her as their customer,” Danziger adds. “They want more than just a transaction; they want to develop a relationship and the way to do that is to align their marketing and branding messages with her values and priorities.”