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The explosive growth in sales of professional nail care products outshined resilient but modest growth rates in other cosmetics categories, posting over 25% increase globally in 2012, according to Kline's Professional Nail Care: Global Market Brief .
Although researchers warn the cyclical nature of the nail category may also swing out of the market's favor during the forecast period.
The report closely examines the latest products, key trends, and emerging technologies triggering growth on the professional nail care scene. Compared to other beauty treatments, the report notes these services remain affordable indulgences, driving greater consumer demand.
"Contrary to the waning performance of some other professional care segments, the limping economy is fueling industry growth by prompting consumers to enjoy and indulge in a little affordable luxury," says Agnieszka Saintemarie, the project manager for the report. "Moreover, fashion trends are favoring nails with nail-art fashion transforming women's nails into stylish accessories, supported by an encouraging flood of innovative, fashion-forward nail-care products."
The introduction of over 30 important new gel products in the past two years—consequently raising the recognition of gel products—has also spurred the market's strong performance. However, in some countries such as Brazil, nail gels are not as popular as nail polishes, which are more affordable. Gel products continue to grow at a stellar rate, posting nearly 30% growth in 2012.