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SpaFinder Wellness has revealed its 10th annual Trends Report, which forecasts top trends that will impact the spa and wellness industry and shape consumer experiences around the world.
The forecast is based on ongoing surveys with spa and wellness businesses and stakeholders around the globe, thousands of travel agents and hundreds of thousands of consumers.
Speaking in New York, Susie Ellis, president of SpaFinder Wellness and industry expert, mentioned that "wellness is becoming a huge umbrella" for the spa industry. In particular, countries such as India, with Ayurveda, and Sweden, with its Swedish massage, are promoting their own wellness tourism, she said.
"I'm very optimistic about the industry" Ellis told Skin Inc. upon releasing the 2013 Trends Report. "As an industry, all of us have to do more to train and improve," she added, noting that effectively training personnel is key. "These experiences depend so much on [the spa personnel]." And in general, she added the industry will benefit from being more scientifically aware.
The forecast predicts an explosion of new "wellness everywhere" hotel chains and environments becoming more mainstream. In the past, gyms and spas have been positioned as mere amenities, but now these walls are being conceptually (and literally) broken down. Established hotel chains are re-branding around wellness and it's not just about fitness. Customized food and beverage offerings (gluten-free and vegan menus) are becoming standard fare, and hotels are jumping into the juice-themed vacation frenzy. For instance, guests at Kimpton's Hotel Palomar in Chicago can de-stress with a rooftop yoga class and Starwood's Westin has updated its Heavenly Spa concept by allowing its guests to customize their own treatments based on the mood they want to achieve.