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The Top 10 Professional Skin Care Industry Trends for 2013

By: Cathy Christensen
Posted: November 29, 2012, from the December 2012 issue of Skin Inc. magazine.

Although each year in the new economy is full of its share of twists and turns, 2012 may go down in history as a turning-point year in the skin care industry. Challenges are still many as the skin care professionals who survived the economic crisis are navigating their way in this brave new world; however, things are generally looking up. Spa revenue showed a measured growth of 4.5% according to the International Spa Association (ISPA) 2012 U.S. Spa Industry Study, indicating a modest, volume-driven recovery. The study reveals that 83% of spas have made one or more changes to their businesses, including an increased number of treatment offerings, new retail product offerings, additional spa programs and shorter treatment options, helping stimulate demand and increase the total number of spa visits.

As the skin care industry looks toward this promising future in 2013, so does Skin Inc. magazine. The coming year is literally a turning point for Skin Inc., as 2013 marks its 25-year anniversary. Next year, through the magazine, the website and the Face & Body events, Skin Inc. will turn a corner, taking a look at the lessons of the past and applying them to the future of the skin care industry. Skin care professionals can benefit from the same introspection and this, along with examining the needs of clients and the evolution of the profession itself, will result in a bright outlook for success.

To help you gear up for what the future holds for the professional skin care industry, following are the top 10 skin care industry trends for 2013 and beyond.

1. Progressive skin wellness

Clients are beginning to understand that skin care isn’t just a once-in-awhile pampering experience; it is a lifestyle choice. With the economy as a catalyst, clients became very aware of their priority lists and many of those who wanted to invest in beauty took the leap to becoming loyal skin care clients, justifying their visits to your skin care facility as an investment in their overall wellness. Another thing that is becoming more clear is the importance of a complete wellness lifestyle for skin health, which requires a whole spectrum of healthy living, including emotional, spiritual, physical, intellectual, occupational and social wellness. In the coming years, skin care professionals will begin to adopt ways to incorporate treatments to meet many of these wellness needs.

2. Equipment-based treatments

Along with progressive skin wellness, facilities both small and large are adapting to the increased expectation that skin care treatments will show solid results. Whether clients are choosing more equipment-based services as an alternative to the more expensive cosmetic surgery or simply because they prefer a more noninvasive anti-aging solution, they continue to cast their sights on skin care facilities. Microdermabrasion, microcurrent, ultrasound, radio frequency, cold laser, LED, IPL ... you name it, spas are making the investment and bringing high-tech solutions into the treatment room in an effort to show clients visible benefits, resulting in a solid place in their monthly budgets.

3. Increased focus on education and training

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