Natural Personal Care Markets Vibrant, Naturally Evolving

Posted: March 13, 2012

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"Natural personal care is not a fad, but a genuine movement that's manifesting itself in ever diverse product applications," continues Mills. "The consumer is better educated, and this can serve the marketer well, particularly as credible certification standards are being implemented and recognized."

The global market for natural personal care products is expected to maintain strong growth with a compound annual growth rate of almost 10% through 2016. The growth of truly natural products will likely outpace that of natural-inspired brands across most regions; however, natural-inspired brands will continue to dominate the global natural personal care market.